Insights
Marketing Echinacea: The Power of Belief
Echinacea and marketing have a lot in common. At least that’s the conclusion I reached…
Public Relations
Moneyball PR, Step 1: What is it?
Right-brained or left, you can achieve with a few questions and a touch of statistics…
Public Relations
Moneyball PR, Step 2: Challenge Authority
What if they’re wrong … even some of the time? “You’re discounting what scouts have…