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# Relational Gravity

It's about relationships. Always

## Sitemaps

- [XML Sitemap](https://relationalgravity.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Insights](https://relationalgravity.com/blog/) - Insights from Jeff Hutson on measuring and building the relationships that are vital to your organization's success. Retirement and market research.
- [Dementia’s Financial Warning Signs](https://relationalgravity.com/dementias-financial-warning-signs/) - Columbia University researchers found that nearly one in 10 older Americans has dementia, including 35% of those in their 90s. As a leader or advisor, you likely have aging family members, friends, employees, clients, or colleagues who face similar challenges.
- [Succession & Exit Planning: Finding Value for your Retirement](https://relationalgravity.com/succession_planning/)
- [Emergency Savings Plans: Are they good for workers and business?](https://relationalgravity.com/emergency-savings-plans/)
- [Entrepreneurial Vision: It starts with your people](https://relationalgravity.com/entrepreneurial-vision-it-starts-with-your-people/)
- [Uncle Sam wants your business to offer a retirement plan](https://relationalgravity.com/uncle-sam-wants-your-business-to-offer-a-retirement-plan/) - New tax credits in the federal SECURE 2.0 Act make it easier – and far more affordable – for small businesses to offer retirement savings plans.
- [Chasing lizards & satisfying customers](https://relationalgravity.com/customersatisfaction/) - If statistical insights are not driving your customer satisfaction efforts, you may be sunning yourself on a warm rock. Watch out for that cat, or Aunt Em’s broom.
- [Gloves and Socks for Christmas](https://relationalgravity.com/gloves-and-socks-for-christmas/) - Why your customers don’t want what they need.
- [Transitions: Managing risk in an unsettled world](https://relationalgravity.com/transitions/) - We live in a troubled world. Answer these five essential questions to avoid participant frustration and anger during your retirement plan transition.
- [Study shows financial stress, retirement fears](https://relationalgravity.com/study/) - One in five Indiana public employees experience low financial well-being as they near retirement.
- [Being Wrong is Awesome](https://relationalgravity.com/being-wrong-is-awesome/) - Four steps to getting more value from your research. Sometimes it pays to be wrong.
- [Build a case for your financial wellness program](https://relationalgravity.com/financial-wellness/) - Compassion alone won't win you funding for an employee financial wellness program. To compete for resources, you must show it’s a promising investment.
- [Participant expectations and the billion-dollar risk](https://relationalgravity.com/billion-dollar-risk/) - It’s a billion-dollar risk, and it may soon be headed to your defined contribution plan. Participant relationships can be your key to mitigating litigation risk.
- [Three attributes of successful research](https://relationalgravity.com/three-attributes-of-successful-research/) - Being certain your research is successful requires a two-part commitment. First, your research consultant must provide you with actionable insights. Then you must commit to using those insights in your daily decision-making.
- [3 Ps Shy of a Full Load](https://relationalgravity.com/marketingd4ps/) - Promotion is an essential part of marketing’s four Ps. But leave it there, and you’ll be three Ps shy of a full load.
- [Awareness is not Enough](https://relationalgravity.com/decision-models/) - Campaigns that don’t evolve beyond awareness are not likely to succeed. And, if you don’t measure audience transformation, your campaign will become increasingly irrelevant.
- [Secrets to Successful Campaigns](https://relationalgravity.com/secrets-to-successful-campaigns/) - Building relationships requires dialogue. Successful communication and education leaders are not editors in chief, rather they are listeners in chief.
- [Dogs, Trains & Hospital Food](https://relationalgravity.com/dogs-trains-hospital-food/) - In this podcast, we explore customer satisfaction, hospital food, and the incredible power of my childhood dog over train whistles.
- [Three reasons you need a focus group](https://relationalgravity.com/three-reasons-you-need-a-focus-group/) - Has the pandemic killed focus groups? Far from it. Discover three reasons you may need one.
- [Five signs you give a rip about retirement plan participants](https://relationalgravity.com/five_signs/) - Are you a retirement plan sponsor who is beginning to see faces and hear voices? Those could be strong signs that you actually give a rip about your plan participants.
- [Avoid Pie Chart Purgatory](https://relationalgravity.com/avoid-pie-chart-purgatory/) - Avoid pie chart purgatory with six steps to mining and refining research gold. Why do we use market or participant research if it is not to gain clear answers?
- [Marketing Echinacea: The Power of Belief](https://relationalgravity.com/marketing-echinacea-the-power-of-belief/) - Echinacea and marketing have a lot in common. At least that's the conclusion I reached while listening to National Public Radio's Morning Edition a few years ago.
- [Epistemology: A big word for competitive advantage](https://relationalgravity.com/relational-gravity-the-podcast/)
- [Engagement: Harnessing the power of choice](https://relationalgravity.com/engagement-harnessing-the-power-of-choice/)
- [Coffee Snobs & Self-Reference Criterion](https://relationalgravity.com/coffee-snobs-self-reference-criterion/)

## Pages

- [It's about relationships. Always.](https://relationalgravity.com/) - Building and measuring engaged relationships with retirement plan participants, employees, and customers.
- [About](https://relationalgravity.com/about-us/) - The best success comes from great teams that play well together. Relational Gravity’s signature collaborative approach delivers a team that plays intelligently and achieves success – together.
- [Presentations & Workshops](https://relationalgravity.com/about-us/speaking-presentations/) - Are you looking for a speaker or workshop leader with actionable insights and a decidedly non-mainstream approach? Could be I'm your guy.
- [Retiree Income Research](https://relationalgravity.com/income/) - Validate Your Retirement Plan's Impact Is your retirement plan truly making a difference in the lives of your retirees? Many plans aim to help their long-term participants achieve retirement security. But the proof is in how their retirees are doing in retirement. While Retirement Income Studies often use internal data to predict future retirement outcomes,
- [Participant & Member Engagement](https://relationalgravity.com/engagement/) - They're more than participants, members, or assets under management. When your passion is serving real people – unique people – your people – Relational Gravity is your ideal partner. Self-Reference Criterion: The concept that can stifle your benefits education and communication. Our Difference Self-reference criterion is what you get when those of us in retirement
- [Relational Research](https://relationalgravity.com/research/) - Understanding relationships is what powers Relational Gravity's ability to help any organization succeed. That may be as simple as in-depth conversations with expert stakeholders or complete positioning studies incorporating focus groups and survey research. With more than 35 years of experience in market research, Relational Gravity's Jeff Hutson is certified in conducting computer-aided focus groups
- [Disclaimers](https://relationalgravity.com/about-us/disclaimers/)
- [Privacy Policy](https://relationalgravity.com/privacy-policy/)
- [Our Promise](https://relationalgravity.com/about-us/our-promise/) - Mission, Vision, Values and Our Promise
- [Subscribe](https://relationalgravity.com/subscribe/)
- [Services](https://relationalgravity.com/services/) - Relational Gravity is first and foremost a relationship development partnership – focusing on you and those essential to your success.

## Services

- [Retirement Plan & Association Consulting](https://relationalgravity.com/services/retirement-plan-management/) - When you need a fresh perspective, Relational Gravity has the objective point of view you’re looking for. With deep experience in defined contribution and defined benefit plans, we provide comprehensive support specifically tailored to your unique needs.
- [Financial Well-Being](https://relationalgravity.com/services/mypennyearned-com/) - My Penny Earned™ is a retirement and financial wellness service for clients of Relational Gravity. It’s built on the idea that education must be relevant to the lives of those using it.

## Categories

- [Media & Marketing](https://relationalgravity.com/category/media-marketing/)
- [Marketing](https://relationalgravity.com/category/media-marketing/marketing/)
- [Public Relations](https://relationalgravity.com/category/public-relations/)
- [Insights](https://relationalgravity.com/category/insights/)
- [Small Business](https://relationalgravity.com/category/small-business/)

## Tags

- [customer satisfaction](https://relationalgravity.com/tag/customer-satisfaction/)
- [Relational Gravity](https://relationalgravity.com/tag/relational-gravity/)
- [strategic](https://relationalgravity.com/tag/strategic/)
- [transition](https://relationalgravity.com/tag/transition/)
- [Marketing](https://relationalgravity.com/tag/marketing/)
- [research](https://relationalgravity.com/tag/research/)
- [engagement](https://relationalgravity.com/tag/engagement/)
- [retirement](https://relationalgravity.com/tag/retirement/)
- [particpant](https://relationalgravity.com/tag/particpant/)
- [employee](https://relationalgravity.com/tag/employee/)
- [self-reference criterion](https://relationalgravity.com/tag/self-reference-criterion/)
- [education](https://relationalgravity.com/tag/education/)
- [latte](https://relationalgravity.com/tag/latte/)
- [regression](https://relationalgravity.com/tag/regression/)
- [correlation](https://relationalgravity.com/tag/correlation/)
- [plan](https://relationalgravity.com/tag/plan/)
- [investments](https://relationalgravity.com/tag/investments/)
- [defined benefit](https://relationalgravity.com/tag/defined-benefit/)
- [defined contribution](https://relationalgravity.com/tag/defined-contribution/)
- [Focus Group](https://relationalgravity.com/tag/focus-group/)
- [Campaigns](https://relationalgravity.com/tag/campaigns/)
- [Communication](https://relationalgravity.com/tag/communication/)
- [decision models](https://relationalgravity.com/tag/decision-models/)
- [risk](https://relationalgravity.com/tag/risk/)
- [mitigation](https://relationalgravity.com/tag/mitigation/)
- [financial wellness](https://relationalgravity.com/tag/financial-wellness/)
- [Small Business](https://relationalgravity.com/tag/small-business/)
- [Secure 2.0](https://relationalgravity.com/tag/secure-2-0/)
- [Retirement Plans](https://relationalgravity.com/tag/retirement-plans/)