Insights
Dogs, Trains & Hospital Food
In this podcast, we explore customer satisfaction, hospital food, and the incredible power of my childhood dog over train whistles.
Insights
Coffee Snobs & Self-Reference Criterion
The next time you tell an audience to cut back on buying lattes to save…
Insights
Engagement: Harnessing the power of choice
Engagement is a choice. And it may be one of the most critical factors in…
Insights
Epistemology: A big word for competitive advantage
If you’re a small organization battling big, well-funded competitors I have some great news for…
Research
Jeff Hutson Achieves Professional Researcher Certification from the Insights Association
FOR IMMEDIATE RELEASE | July 13, 2018 INDIANAPOLIS, Ind. – The Insights Association Professional Researcher…
Insights
Marketing Echinacea: The Power of Belief
Echinacea and marketing have a lot in common. At least that’s the conclusion I reached…
Public Relations
Moneyball PR, Step 1: What is it?
Right-brained or left, you can achieve with a few questions and a touch of statistics…
Public Relations
Moneyball PR, Step 2: Challenge Authority
What if they’re wrong … even some of the time? “You’re discounting what scouts have…