Insights
3 Ps Shy of a Full Load
Promotion is an essential part of marketing’s four Ps. But leave it there, and you’ll be three Ps shy of a full load.
Research
Jeff Hutson Achieves Professional Researcher Certification from the Insights Association
FOR IMMEDIATE RELEASE | July 13, 2018 INDIANAPOLIS, Ind. – The Insights Association Professional Researcher…
Public Relations
Moneyball PR, Step 1: What is it?
Right-brained or left, you can achieve with a few questions and a touch of statistics…
Public Relations
Moneyball PR, Step 2: Challenge Authority
What if they’re wrong … even some of the time? “You’re discounting what scouts have…