Insights
3 Ps Shy of a Full Load
Promotion is an essential part of marketing’s four Ps. But leave it there, and you’ll be three Ps shy of a full load.
Insights
Awareness is not Enough
Campaigns that don’t evolve beyond awareness are not likely to succeed. And, if you don’t measure audience transformation, your campaign will become increasingly irrelevant.
Insights
Secrets to Successful Campaigns
Building relationships requires dialogue. Successful communication and education leaders are not editors in chief, rather they are listeners in chief.
Insights
Being Wrong is Awesome
Four steps to getting more value from your research. Sometimes it pays to be wrong.
Insights
Three reasons you need a focus group
Has the pandemic killed focus groups? Far from it. Discover three reasons you may need one.
Insights
Avoid Pie Chart Purgatory
Six steps to mining and refining research gold. If you don’t get started correctly, your data could be meaningless.
Insights
Five signs you give a rip about retirement plan participants
Are you a retirement plan sponsor who is beginning to see faces and hear voices? Those could be strong signs that you actually give a rip about your plan participants.
Insights
Transitions: Managing risk in an unsettled world
We live in a troubled world. Answer these five essential questions to avoid participant frustration and anger during your retirement plan transition.
Retirement Counseling
Jeff Hutson Earns CRC® Retirement Counselor Certification
Hutson is now accredited or certified in the three areas of his practice: retirement plan participant research, communication, and retirement readiness.